check list

Purpose and rationale:

-Our idea is a self care/ haircut kit that costumers can be sent by paying a monthly fee in which they will be given a box at the end of the month that will include many different tools they can use to cut their own hair, the purpose of this product is to offer a cheaper alternative for people struggling to pay for their haircut, due to the cost of living crisis. Or to help people who have travelled to different countries, or rarely leave their house to be able to get a haircut without searching for a barber. Our product allows people to get a haircut while in their own house, and our app and website will include videos that users who pay for our product can watch, which can help them when using our products and cutting their own hair. Our service can also be used by people starting their own business as a freelance barber, as our product can help those people learn how to cut hair and offer packages that include tools and products that they can use to make money.  

Vision statement:

-Our vision statement is that we want our customers to be able to pay for a haircut directly from their bedroom. To cut the need for a barber and allow people to learn how to cut their own hair and help them save money. It is also a product that wants to help freelances barbers or smaller hairdressing companies operate by offering a subscription based service that customers can pay for monthly, and use our app to help them cut their own hair.

Market and access to market:

-We are marketing world wide to a variety of different people. Hence, we will include a multitude of different packages that users to can buy from us which will be directed to all their needs. For example customers who have hair that is predominantly curly can purchase a specific package that can cater to their needs. This means we are able to market to a wider target audience which will help our product grow, As, one of our goals is for our product to be accessed worldwide.

Business Model:

-We sell a product that users can pay for monthly that will be delivered to them by the end of the month. They are able to pay for our subscription based service using our app our website and they will be able to choose what package they would need for their hair. A customers first package will include tool such as clippers and scissors. After this they will only be given spare parts in packages. However, they will be able to order another first time package whenever they want in case they need new tools.

User and customer base:

Our customer base will be people who are looking for cheaper alternatives for getting a haircut. It is also targeted towards users who are looking for a way to get a haircut without having to interact with a barber.

Branding and mock up:

We wanted to make a logo that looked modern and had the ability to be shared online via social media.

Group skills:

Refer to the Word document

Conclusion and referencing:

Presentation Slides delegation

Clinton

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Reece

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Ewa

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Keren

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